Recently we have addressed the importance of phygital experiences and the need to offer an attendance that combines both physical and digital elements. The consumer’s behavior has changed and company strategies must follow on the same path, for interactions happen at every moment and on multiple channels, making it ever more complex to manage attendance.
The omnichannel client is the one present on multichannels, who wants to be attended on the channel he chose primarily, and expects that the company will be agile and efficient in answering his demands through multiple points of contact, if that should be the case. Therefore, institutions that offer high level attendance and are present on multiple channels have a greater chance of winning them over. And being attended with excellence, without friction in the physical and digital dominions, is also a demand of the omnichannel client that is trying to make an international move, because this type of service requires that virtual and physical attendance become practically as one, due to the need for planning and advice for the issuing of international documentation, customs liberations and for its own operational nature.
FINK has worked to attend its omnichannel clients, adopting a customer-centric philosophy, that is, one that is totally customized, centered on this client who has attendance demands both online and off-line, with resources such as videoconferences, virtual tours, photographic inventory service, and physical attendance through professionals situated in the destination country, ready and at the disposition of the client to give all the necessary support.
Seeking the boundary of innovation is a permanent challenge that FINK proposes for shortening distances and giving our clients the best experience on any contact channel, and during the full time of service. After all, personalized service and shortening distances have always been in our DNA.
Following links of the article:
> What Phygital experiences are and why you want them even not knowing what they are
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> The automation of services in the context of corporate moves
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