For the 13th consecutive year, Canada leads the ranking of destinations for Brazilian exchange students. According to a study by the Brazilian Educational & Language Travel Association (Belta) Canada is really the darling of young Brazilians, having been mentioned by 98% of those interviewed when questioned about the three best destinations for this kind of trip. According to the Selo Belta 2018 research, announced in April at na event in the Brasil-Canada Chamber of Commerce, in São Paulo, Canada surpassed its own previous mark, being mentioned by 89% of participants.
Another mark surpassed by Canada was the fact that it was mentioned as the best and most sold destination for exchange by 83% of the specialized agencies. In 2017, for instance, Canada was not mentioned as much, although still in first place 58% of those interviewed.
In another research, undertaken by the Mobilidade Acadêmica (Academic Mobility) Group from the research department of The Escola Superior de Propaganda e Marketing - ESPN, Canada is also de favorite of Brazilian exchange students, considering research done between 2016 and 2017, with date from sales in exchange agencies as well as research done with 6151 students that had already participated in an exchange program or wished to go on one. Quality of life was the reason most mentioned by the more then 6000 students when asked why they chose Canada, followed by Canada geographic position and in third place, the local infrastructure.