Solo trips, shorter trips, and trips for relaxation are the trend among Brazilian travelers.
The COVID-19 pandemic has influenced several sectors of the economy, and tourism was one of the most affected. With the need for containment of the new coronavirus, travel plans had to be delayed and, besides dates, destinations were also reviewed – even with the imminent vaccination in 2021. This, at least, is what is pointed out by a research published by the Booking.com travel site, done with tourists born in Brazil, and which showed five travel trends for this year.
Firstly, family trips are part of the plans of 66% of Brazilians interviewed. This desire shows well the longing provoked by distance from loved ones. According to 46% of those interviewed, the main motivating factor for these plans was talking with friends and family – by phone or on the internet during the pandemic – about the possibility of travelling.
As foreseen, after an exhausting year for most people – considering the tension involved in the pandemic – trips for relaxation are foremost among Brazilians. Most of the Brazilian tourists (55%) intend to have a relaxing trip, without committing to big tours and with no reasons for stress. The ideal of tranquility is in contrast with the objectives of luxury trips, which include lodging in a villa or a five-star hotel, and are not part of the Brazilians’ objectives. Only 7% showed interest in this type of trip.
Trips for “weekend escapes” are also part of the wishes of those interviewed that hadn’t travelled in 2020 due to the pandemic. That is the choice of 30% of the Brazilians who participated in the research, and who spoke of plans for a shorter and less expensive trip in 2020, compared to the one they took in 2019. This type of trip, which represents an express way to escape from routine, leads the global ranking of the research, attracting 73% of those interviewed all over the world.
Cuisine is also at the top of travel plans for many Brazilian tourists. The wish to explore the world has not decreased, but trips abroad are still avoided by half of the Brazilian travelers. That’s why domestic trips have become the new way to know the world, and culinary delights are at the top of the list for how to do this. As for trying new things, 38% of Brazilian travelers said they wanted to try and enjoy the local cuisine during their trip, while 45% want to eat out more often with the money saved from trips abroad.
Solo trips close the list. According to participants, the wish to travel alone is more alive than ever in 2021. 39% of those interviewed spoke of the wish to take a solo trip in the future. The data surpasses the previous research, also undertaken by Booking.com before the pandemic: at that time, only ¼ of the participants (25%) showed a wish to travel unaccompanied. To have an idea, Brazilian tourists are in the fourth global position as to those who intend to travel alone, surpassed only by India (54%), South Korea (42%) and Thailand ((40%).
