In our contemporary everyday life, we usually do not think about the practicality of finding the desired products in the right stores and at the ideal moment. Imagine, for example, how difficult it would be to buy a pencil if, each time you needed one, you had to order it from a producer.
This would generate an undesirable waiting period for both the producer and the consumer. In addition, it could be optimized by production/delivery logistics planning – which in the study of economics is called productive efficiency. Thus, it is more practical to go to a stationery shop and buy the pencil.
However, have you ever imagined how complex the chain of storage and distribution of a product is until it reaches the consumer’s hands?
There are several steps that must be followed to ensure these services are performed with quality. These procedures can become even more complex, depending on the characteristics of the product being stored and then transported. This is the case of perishable products, for example – they have a shorter consumption date, and require special storage conditions throughout the process.
Added to all this logistics complexity is the fact that producers and consumers are not concentrated in the same region (often they are not even in the same country or continent). This requires extensive knowledge of the customer and their purchasing habits, and logistics plays an important role of connecting the product to its consumer at the right time.
Therefore, large companies entrust the process of storage and logistics of their products to companies with recognized know-how and proven quality. When planning the logistics for your product distribution, always bear this in mind: the transportation is an investment.
